3 Considerations When Choosing a B2B Ecommerce Solution

Choosing a B2B ecommerce solution doesn’t have to be a terrifying experience. Here are 3 considerations to keep in mind when choosing a B2B ecommerce solution!

We can read about the numerous revenue opportunities b2b ecommerce businesses have, the newest trends, the increased number of customers and yet so many ecommerce companies are failing. While most businesses have tried to build an ecommerce site from scratch, the mid-sized and small distributors and manufacturers decided to use an ecommerce platform.

Even though there are so many ecommerce platforms on the market, choosing a B2B ecommerce solution doesn’t have to be a terrifying experience. It requires understanding the most important factors that can break or make a successful B2B ecommerce business. The ecommerce platforms come with lots of features, extensions, and tools and it can be overwhelming, especially if you don’t know what your business needs.

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By focusing on these 3 things,
you should get started in the right direction:

1

Set Proper Goals:

When it comes to setting objectives for your ecommerce business, revenues seem to be the key. A powerful B2B ecommerce strategy can also include objectives that measure increases in productivity and reductions in the expenses of sales.

A good and reliable B2B ecommerce solution needs to be capable of increasing revenue, automaticing low-value processes, boosting share-of-wallet, and reducing inefficiency from manual and slow processes. These are considered to be the true goals of B2B ecommerce and are usually a much stronger factor of success. Remember - a B2B platform has to be designed with specific goals in mind.

2

The Importance of Every User’s Journey:

The B2B ecommerce is much more than establishing a seller-buyer relationship.   If you want to run a successful online store and make your customers happy and satisfied you need to take care of your needs and desires.  However, that is usually not how the ecommerce businesses are positioned. 

The reality is that the ecommerce is seen by the sales team as a digital replacement of their services. What are we trying to say is that this strategy is not suitable or recommendable. This is what will make your customers leave your site and never come back. You need to show your visitors you care for them. The Customer Service Team usually end up with another channel to control or manage, which can frustrate the customers as they don’t have someone to talk to. Remember - every role that is included in the purchasing process must be clearly understood or else, you will have a big problem. This has to be a part of the overall selling strategy and the platform must support the specific tasks of each role within the purchasing process.

3

Consider the Complexities of B2B:

Too many ecommerce platforms that were created for simpler B2C businesses and transactions, have entered the B2B market.

You should avoid these platforms as they can’t help you achieve your goals. It is crucial for you to ensure that your new ecommerce solution can handle the basic B2B requirements. Some of the essential B2B ecommerce needs are simple and complex promotions, advanced search capability customized for each user’s unique needs, dynamic product catalogs with personalized or customer-specific pricing, multi-site support, exact inventory levels based on shipping or delivery locations, and etc.

Choosing a B2B ecommerce solution includes a lot more than list a list of features and specifications. It means a complete understanding that this is the next step in your business’s transformation. Having the right B2B ecommerce platform is key to success. By considering these 3 components you will move closer to making the right decision!

Questions or Comments?

Please feel free to contact me if you need any further information.

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